Syllabus 2007-2008
Learn Career Skills for a Lifetime!
Instructor: Mrs. Erdos Telephone: 757-220-4050
Fax #: 757-220-4090 e-mail: lerdos@ycsd.york.va.us
Fees: School user fees are $10.00. DECA fees are $14.00
Course Title: Marketing I COOP/OE Course #8120/8121
Textbook: Marketing
Essentials, Glencoe Publishing, 2006
Description:
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual objectives. Marketing involves managing the massive system of distribution that brings goods and services to industrial users and consumers around the world. It is information gathering, recruiting, image building, training, campaigning, financing, lobbying, and communicating. It is psychology, sociology, and economics. Virtually every economic, social, and public activity uses marketing. It is the backbone that makes our economy work.
The mission of the Marketing Program is to prepare educated youth for tomorrow’s careers in marketing, marketing management, and entrepreneurship; to prepare students for further study in post secondary and other marketing-related education and training programs; and to build understanding of the wide range of social and economic responsibilities which accompany the right to engage in marketing businesses and occupations in a free enterprise system. A range of instruction is provided covering foundations of marketing (economics, human resources, and business environment), marketing functions, marketing workplace skills, career development and entrepreneurial development.
Competencies: See separate handout
Course Outline:
I. First Quarter
A. Marketing Orientation
B. Career Development
C. Communication Skills
D. Human Relations
II. Second Quarter
A. Economics
B. Personal Selling
C. Promotion
D. Risk Management
III. Third Quarter
A. Pricing
B. Mathematical Operations
C. Marketing Information Management
D. Product/Service Planning
IV. Fourth Quarter
A. Distribution
B. Financing
C. Final Project
Course Requirements:
Co-op
Students combine classroom instruction with a minimum of 540 hours of continuous, supervised, on-the-job training throughout the school year. The training, which takes place in a local marketing business, is planned, supervised and documented by the marketing coordinator and the training sponsor. Students work an average of 15 hours a week and are required to maintain a journal of their daily job experiences, as well as, a monthly wage and hour report. Students participate in DECA, the professional co-curricular high school marketing association and attend the Employer Appreciation Function, culminating the school year.
Course Requirements:
Occupational
Experience
Students combine classroom instruction with a minimum of 360 points of occupational experiences, 90 per quarter. Students may choose from a variety of experiences which include shadowing, written reports, internships, seasonal employment, field trips, and an array of projects involving personal interviews with individuals employed in various marketing fields. Students participate in DECA, the high school professional marketing association.
Attendance Policy:
To comply with Virignia Law, students are expected to attend school every day and to be on time unless there is illness or death in the immediate family.
All work missed due to an excused absence/tardy must be made up within two class periods. All work (including quizzes and tests) missed due to unexcused absences/tardies or suspensions may NOT be made up.
Evaluation:
Grading for Co-op: Grading for OE:
Class Grade: Class Grade:
Projects 25% Projects 25%
Quizzes 20% Quizzes 20%
Tests 40% Tests 40%
Homework 15% Homework 15%
Class Grade 100% Class Grade 100%
Co-op Grade: OE Grade:
Employer Evaluations* 70% Simulation Projects** 100%
Wage/Hour Reports 20%
Work Journals 10%
Co-op Grade 100%
* One (1) formal job evaluation is conducted each quarter with student’s employer.
** Simulation grade consists of the completion of 360 points of occupationally based experiences, a minimum of 90 points to be completed each 9 weeks.
Daily homework will not be assigned but some assignments done in class will need to be finished at home. Incomplete assignments will not receive full credit.
Late work will be counted as half credit. This is done to prepare students for the work force, where late assignments and projects are not tolerated.
All co-op students are expected to attend the Employer Appreciation Function at the end of the year.
Class Procedures:
Students are expected to bring the course textbook, class
notebook, school planner, and a pen/pencil to class. Be
prepared!
Respect is critical for a successful class. This includes respect for others in the room
in addition to their personal property.
All school property should be treated with care. Be
respectful!
Instructional time is essential for learning. Students should sharpen pencils and throw
away paper at the beginning of class.
Students should take care of restroom and water fountain needs prior to
the start of class. (Please note: on food or drinks permitted in
classroom. Only water bottles
allowed.) This will minimize the
interruption of instructional time. Be considerate!
Participate in class.
The more you actively engage in the learning process, the more you will
remember and learn. Actively participate
in activities, group work, classroom discussions an
DECA opportunities. You cannot
participate if you have your head down or are sleeping. Get enough rest and sleep at home each day so
you can . . . Be an Active Participant!
Be prompt to class.
You are expected to be in the classroom when the bell rings. If for some reason you are late, bring a
signed pass with you for admittance. Be prompt!
DECA Dues
Membership to DECA is required for this course. Dues cost $14.00. Students may pay directly with cash/check or
may choose to complete a fund raising activity in lieu of direct payment of
dues. All checks must be made payable
to
Involvement in DECA will prove most beneficial. Quarterly magazines will be given to each student along with a membership pin. Involvement in DECA activities at the local, state, and national level is possible.
Class Expectations
We shall be together in Marketing for a large portion of time over the next year. In order to make the most of our time, it is important to establish effective communication right from the start.
My motto as an educator has always been to be Available, Agreeable, and Approachable. I plan to make time for you when you need or request it, to create the best learning environment possible, and to make you feel at ease. I maintain high standards for your performance but will always assist you in reaching them.
Assignments will be announced and posted, as well. You are expected to keep your notebooks up to date. The following is a performance guide for you:
1. Scan each chapter, read it more slowly and carefully, and make notes of the important points.
2. Take notes from teacher lecture and class discussions.
3. Complete all vocabulary assignments.
4. Participate in discussions and ask questions whenever a concept needs some clarification.
5. Do all assignments and submit on time.
6. Review carefully for each test.
7. Take part in DECA activities/events.