Syllabus 2007-2008
Instructor: Mrs. Erdos Telephone: 757-220-4050
Fax #: 757-220-4090 e-mail: lerdos@ycsd.york.va.us
Fees: School user fees are $10.00. DECA fees are $14.00
Course Title: Fundamentals of Marketing Course #8110
Textbook: Marketing Essentials, 2nd edition. Glencoe McGraw-Hill
Description:
Fundamentals of Marketing is designed to provide students with a basic understanding of marketing and its importance, and to prepare them for entry-level marketing employment. Students develop fundamental social, economic, mathematical, marketing, job search and occupational decision-making competencies necessary for successful initial employment in retail, wholesale, or service businesses. Students have the opportunity to participate in district, state and national events demonstrating their acquired competencies through individual activities.
The objectives for this course are as follows:
1. To provide students with the competencies necessary to prepare them for entry-level employment in a marketing field (advertising, food marketing, retail merchandising, auto/petroleum marketing, financial services, full/quick service restaurant marketing, hotel/motel marketing and hospitality/tourism marketing).
2. To develop decision-making skills in students through the application of self development and personal goal setting techniques in career awareness and selection.
Competencies: See separate handout
Course Outline:
I. First Quarter
A. Learning About Marketing
B. Marketing Concept
C. Marketing Career Choices
II. Second Quarter
A. Conduct Self-Assessment
B. Employment Process
C. Understanding Human Relations
D. Using Effective Communications
E. Managerial Styles
III. Third Quarter
A. Understanding Economic Concepts
B. Exploring Private Enterprise
C. Supply and Demand
D. Understanding Profit and Competition
IV. Fourth Quarter
A. Preparing a Routine Sales Transaction
B. Completing a Routine Sales Transaction
C. Handling Payment for Purchases
D. Mathematical Computations
E. Final Project
Course Requirements:
Students combine classroom instruction/activities with DECA
experiences. In addition, students
complete a career manual on a career related to outcomes from interest and
career surveys conducted individually in class.
Students participate in DECA, the professional high school marketing
organization. *Please note DECA dues
apply for all students.
Attendance Policy:
To comply with Virginia Law, students are expected to attend school every day and to be on time unless there is illness or death in the immediate family.
All work missed due to an excused absence/tardy must be made up within two class periods. All work (including quizzes and tests) missed due to unexcused absences/tardies or suspensions may NOT be made up.
Evaluation:
Homework 15% A = 92 – 100
Tests 40% B = 84 – 91
Daily Work (quizzes, in class work) 20% C = 75 – 83
Projects 25% D = 67 – 74
Late work will be counted as half credit. This is done to prepare students for the work force, where late assignments and projects are not tolerated.
Class Procedures:
Students are expected to bring the course textbook, class
notebook, school planner, and a pen/pencil to class. Be
prepared!
Respect is critical for a successful class. This includes respect for others in the room
in addition to their personal property.
All school property should be treated with care. Be
respectful!
Instructional time is essential for learning. Students should sharpen pencils and throw
away paper at the beginning of class.
Students should take care of restroom and water fountain needs prior to
the start of class. (Please note: on food or drinks permitted in
classroom. Only water bottles
allowed.) This will minimize the interruption
of instructional time. Be considerate!
Participate in class.
The more you actively engage in the learning process, the more you will
remember and learn. Actively participate
in activities, group work, classroom discussions an DECA opportunities. You cannot participate if you have your head
down or are sleeping. Get enough rest
and sleep at home each day so you can . . . Be an Active Participant!
Be prompt to class.
You are expected to be in the classroom when the bell rings. If for some reason you are late, bring a
signed pass with you for admittance. Be prompt!
DECA Dues
Membership to DECA is required for this course. Dues cost $14.00. Students may pay directly with cash/check or
may choose to complete a fund raising activity in lieu of direct payment of
dues. All checks must be made payable
to
Involvement in DECA will prove most beneficial. Quarterly magazines will be given to each student along with a membership pin. Involvement in DECA activities at the local, state, and national level is possible.
Class Expectations
We shall be together in Marketing for a large portion of time over the next year. In order to make the most of our time, it is important to establish effective communication right from the start.
My motto as an educator has always been to be Available, Agreeable, and Approachable. I plan to make time for you when you need or request it, to create the best learning environment possible, and to make you feel at ease. I maintain high standards for your performance but will always assist you in reaching them.
Assignments will be announced and posted, as well. You are expected to keep your notebooks up to date. The following is a performance guide for you:
1. Scan each chapter, read it more slowly and carefully, and make notes of the important points.
2. Take notes from teacher lecture and class discussions.
3. Complete all vocabulary assignments.
4. Participate in discussions and ask questions whenever a concept needs some clarification.
5. Do all assignments and submit on time.
6. Review carefully for each test.
7. Take part in DECA activities/events.