ADVANCED MARKETING
COURSE SYLLABUS
Marketing is the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods
and services to create exchanges that satisfy individual objectives. Marketing involves managing the massive
system of distribution that brings goods and services to industrial users and
consumers around the world. It is
information gathering, recruiting, image building, training, campaigning,
financing, lobbying and communicating.
It is psychology, sociology and economics. Virtually every economic, social, and public
activity uses marketing. It is the
backbone that makes our economy work.
The mission of the Marketing
Programs is to prepare educated youth for tomorrow’s careers in marketing,
management, and entrepreneurship, to prepare students for further study in
post-secondary and other marketing-related education and training programs, and
to build understanding of the wide range of social and economic responsibilities
which accompany the right to engage in marketing businesses and occupations in
a free enterprise system. A range of
instruction is provided covering: foundations of marketing (economics, human
relations, and business environment), marketing functions, marketing workplace
skills, career development, and entrepreneurial development.
Economic Essentials Explore
international trade issues and opportunities, GDP, productivity, business
cycles, and division of labor.
Marketing and Business Marketing
mix, identification, segmentation, market plan, trends, environment, ethics,
and technological effects on business.
Marketing Information Management Sales forecasts, test markets,
market research project
Marketing
Management Functions,
planning tools, expense control, decision making, financial statements, time
management, negotiations, legal and ethical aspects of personnel management
Product/Service Planning Customer
service, product mix, product life cycle, consumer protection
Purchasing Determine
what and when to buy, mathematics, vendor discounts, merchandising plan
Distribution Investigate
wholesale buying, shipping methods, inventory control, operations, technology,
inventory shrinkage
Promotion Promotional
mix, methods of promotion, media costs, promotional plan, publicity mix,
prepare print copy
Selling Buying
motives, clientele, prospect list, follow-up sales quotas, territory
management, group sales presentations, sales training meetings, motivation and
sales reports, communications.
Career Development Career trends,
post-secondary training and education opportunities, update resume, tailor
interview techniques, professional and trade organizations.
Internet Marketing Integration into
marketing strategy, effective web site promotion, distribution channels,
databases, and business plan.
Students combine classroom
instruction with a minimum of 540 hours of continuous, supervised, on-the-job
training throughout the school year. The
training, which takes place in a local marketing business, is planned,
supervised, and documented by the marketing coordinator and the training
sponsor. Students work an average of
fifteen (15) hours a week and are required to maintain a journal of their daily
job experiences, as well as, a monthly wage and hour report. Students participate in DECA, the
professional co-curricular high school marketing association and attend the
Employer Appreciation Banquet, culminating the school year. Student fees for the class include a $10 user
fee, DECA dues, and a banquet fee for employer appreciation.
All students can learn, but they
tend to learn differently and at different rates. What takes one individual one day to
comprehend may take another several days.
For this reason, students are given every opportunity to master the
concept at hand. Students are expected
to come before and after school to receive the help they need. All assignments should be made up within the
week.
The following grading scale is used:
A=92-100 B=84-91 C=75-83 D=67-74 F=0-66
Tests/Projects Employer
Evaluations
Class work Wages/Hour
Reports
Notebook Job
Workshop Journal
Class
Participation