MARKETING
COURSE SYLLABUS
Marketing is the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods
and services to create exchanges that satisfy individual objectives. Marketing involves managing the massive
system of distribution that brings goods and services to industrial users and
consumers around the world. It is
information gathering, recruiting, image building, training, campaigning,
financing, lobbying and communicating.
It is psychology, sociology and economics. Virtually every economic, social, and public
activity uses marketing. It is the
backbone that makes our economy work.
The mission of the Marketing
Programs is to prepare educated youth for tomorrow’s careers in marketing,
management, and entrepreneurship, to prepare students for further study in
post-secondary and other marketing-related education and training programs, and
to build understanding of the wide range of social and economic
responsibilities which accompany the right to engage in marketing businesses
and occupations in a free enterprise system.
A range of instruction is provided covering: foundations of marketing
(economics, human relations, and business environment), marketing functions,
marketing workplace skills, career development, and entrepreneurial
development.
CAREER DEVELOPMENT Careers in marketing, self-assessment and
career search, career decision making, employability skills.
HUMAN RELATIONS Interpersonal skills, communication
skills, feedback, problem solving, management.
ECONOMIC ESSENTIALS Investigate nature of
economics and economic activities, free enterprise system, and national and
international marketing.
SELLING Selling
process, buying motives,
MARKETING FOUNDATIONS Business activities,
marketing concepts, market production, operations, accounting.
PROMOTION Purpose
and objectives of promotion, promotional mix, hoe it informs, persuades and
reminds communication process.
DISTRIBUTION Distribution channels,
transportation, storage, buying and shipping terms, receiving, and
computerization of inventory practices.
RISK MANAGEMENT Nature and types of business risks
and methods of dealing with them.
PRICING Nature
and scope of pricing, strategies, mathematics, and role in marketing.
MARKET INFORMATION Role of market information management
MANAGEMENT and
methods of gathering information.
PRODUCT/SERVICE PLANNING Define product/service planning
in marketing, phases of planning, new product development.
FINANCING Financial
statements, types and purposes of credit.
INTERNET MARKETING Comparison with traditional marketing/
purposes of web pages/ industry trends/ functions of Internet marking
Students combine classroom
instruction with a minimum of 540 hours of continuous, supervised, on-the-job
training throughout the school year. The
training, which takes place in a local marketing business, is planned,
supervised, and documented by the marketing coordinator and the training
sponsor. Students work an average of
fifteen (15) hours a week and are required to maintain a journal of their daily
job experiences, as well as, a monthly wage and hour report. Students participate in DECA, the
professional co-curricular high school marketing association and attend the
Employer Appreciation Banquet, culminating the school year. Student fees for the class include a $10 user
fee, DECA dues, and a banquet fee for employer appreciation.
All students can learn, but they
tend to learn differently and at different rates. What takes one individual one day to
comprehend may take another several days.
For this reason, students are given every opportunity to master the
concept at hand. Students are expected
to come before and after school to receive the help they need. All assignments should be made up within the
week.
The following grading scale is used:
A=92-100 B=84-91 C=75-83 D=67-74 F=0-66
Tests/Projects Employer
Evaluations
Class work Wages/Hour
Reports
Notebook Job
Workshop Journal
Class
Participation